I was invited to collaborate with the team at Not Real during the initial phase of the project, contributing as a 3D artist. My role focused on developing visual explorations for Microsoft Teams’ digital backgrounds—environments that reflect a balance between synthetic precision and organic warmth. The creative direction aimed to echo Microsoft’s algorithmic and human-centered approach, blending tactile materials, soft lighting, and abstract natural forms. Through this process, I helped shape spaces that feel emotionally engaging, modern, and intuitively familiar.
Microsoft Background
Creative Studio: NotReal
ORGANIC FLOW WITHIN A DIGITAL LANGUAGE
An interesting challenge in this project was to explore how these organic objects interact with colors aligned to Microsoft’s palette—while also showcasing textures that convey a sense of modernity. The goal was to strike a balance between natural, organic elements and a synthetic, tactile aesthetic. Each composition was designed to feel fluid and dynamic, yet remain cohesive through a shared visual rhythm.
A project by NotReal
Creative Direction: Valeria Moreiro
Creative Project Manager: Mercedes Ginzo
Executive Production: Roberto Connolly
Art Direction: Valeria Moreiro, Mercedes Ginzo
3D Design: Carolina Carballo, Vitor Teixeira, Juan Cioffi, Josefina Llano, Yas Vicente, Rob Juarez
2D design & compositing: Mercedes Ginzo, Valeria Moreiro
Client: Microsoft
Microsoft Team: Kaity Butcher, Jooyeon Chae, Pia Rodriguez, Colin Day, Aleksey Fedorov