REVEALING MASCULINITY THROUGH DESIGN
A key focus of this project was to reveal Manscaped’s products through environments that felt both modern and contrasting—merging warm and cool tones to create a sense of refined luxury. Each scene was carefully crafted with textures that evoke masculinity, such as concrete surfaces and tech-inspired materials. These atmospheric choices weren’t just aesthetic—they served to highlight and contrast the sleek, well-defined forms of the product. The result is a visual language that feels bold, elevated, and purposefully designed.
For the Manscaped LM04 launch, I had the opportunity to contribute to several rounds of R&D explorations with Modern Logic and their talented creative team. I helped shape visual directions that laid the foundation for the final look of the film. The collaboration was dynamic and creative, allowing us to push boundaries. Each stage refined ideas to align with the product’s identity. It was a rewarding experience that strengthened the overall vision.
The early stages were key to exploring how to present the LM04—balancing form, function, and emotional impact. We highlighted the product’s premium materials and distinctive mood. Its lifestyle context and role within sleek, tech-forward environments were central. This iterative process fueled creative growth and led to a cohesive visual narrative.
Manscaped
Creative Studio: Modern Logic
Creative Studio: Modern Logic
Creative Director: Brandon Parvini, James McCarthy
Production: Ben Rejzer, Seth White
3D Artists: Steven Ory, Brandon Parvini, James McCarthy,
Nicolas Toro, Pedro Murteira, Gabriel Perez
My Role: 3D CGI